What are people looking for in an Advertisement

Have you been running advertisements in the past few months?

Have you ever thought of this :

What are people REALLY looking for in an Advertisement?

I mean, what are they R-E-A-L-L-Y looking for?

Is it Creativity of expression?

Is it Powerful New Features of a product?

Or is it what?

Well, to be frank and honest,

Customers DO NOT bother about the creativity of expression or the features of the products advertised. 

Customers are too busy to stay put attention to appreciate the creativity.

And they are even busier to read about the Features of the products.

 

What customers are really looking for in an advertisement,

is called........B E N E F I T S

Customers don't care about any other thing. The only thing they are concerned is,

What good does the thing advertised do to me?

What's the benefit of the product?

What can I get out of the product?

Look at it this way.

When a customer looks at a shampoo advertisement, he/she will NOT bother about the chemical formulation nor the bottle design (features) of the shampoo. He/She will only be interested to know if the shampoo will help to clear dandruff, or restore silky smoothness, or reduce hair fall, or any other benefit that he/she may get from the product. Can you see it?

Another example.

When a customer looks at a health supplement product advertisement, he/she will not be overwhelmed by the scientific researches or even sophisticated technologies employed in the development of the product. He/she will not care about the awards received or even the famous stars being the spokesperson. He/she will only buy the benefits he/she get from the product. If she is looking for a good health supplement to fight osteoporosis and the product promises to provide that benefit, she will buy it. If he is looking for a product to build muscles, and find that the product does exactly that, he will make the purchase. Simple as that.

Reversely, if the product advertised do not promise the benefit that the customer is looking for or desire to get, do you think that the spokesperson will persuade him to buy? Or do you think that the cute bottle design will make him draw out his money to make the purchase? NO, Absolutely NO.

Customers don't buy products.

They buy the Benefits they get from the Products.



So, if you are ever going to place any advertisement,

Advertise the BENEFITS.

If you are a business owner in Malaysia, especially in the Klang Valley,

And if you would like to know more about

How To Advertise Your Business More Effectively,

Please call this HOTLINE NUMBER:

016-246 4224

 

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016-246 4224