Famous Quotes - Part 2

Morris Hite
Merchandising moves goods toward people; Advertising moves people toward goods.

推销活动是把产品推向顾客；广告是把顾客引来购买产品。

 

Leo Burnett

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

广告就是在告诉人们，“我们有什么？我们能够为你做什么？你可以怎样得到它？”

Stanislaw Lec

Telling lies does not work in advertising. 谎言在广告里是行不通的。