Advertise with Numbers, Not Adjectives

Have you ever come across advertisement claims like these below:

- Product A is more effective than Product B

- Brand X is less costly than Brand Y

- Our center is superior in quality and better in service

- Our services are the fastest in town and cheapest in price

- ...... . .. . . . .. ..

What do the above claims have in common?
After a prospect reads the above claims, he knows NOTHING about the company, the product, the center or its services. What do "more" and "less" mean? What do "superior" and "better" mean? NOTHING. Is "more" 5 or 50? Is "better" 1% better or 99% better?

Customers are not "informed" by adjectives.

Customers know nothing after reading "Product A cleans up the dirt faster than other products." Faster? How much faster? One Day? One Hour? One Minute? One Second? One Milisecond? Instead of claiming "Product A cleans up the dirt faster than other products", it is better to claim "Product A cleans up the dirt 3 times faster than other products", or "Product A cleans up the dirt in 30 seconds, 50% faster than other products."

Advertise with NUMBERS, not adjectives.

Collect some samples of advertisements around you. Study them and check if there are too many adjectives and too few numbers. If so, you are looking at an advertisement that do not communicate clearly and cannot sell well.

The numbers could be your service period, your dollarized value of product, your benefits, your product warranty period, your limited time offer, your number of products offered, your etc... etc...

And take note, when you advertise the numbers, always use the numerical number as in 7, 50, 297 instead of using words like seven, fifty, two hundred ninety seven. Customers read numericals and process them faster than words.

If you are a business owner in Malaysia, especially in the Klang Valley,

And if you would like to know more about

How To Advertise Your Business 50% More Effectively,

Please call this HOTLINE NUMBER:

016-246 4224

 

By Calling This HOTLINE NUMBER, You Will Get:

• 1 Exclusive VVIP Visitation within 1-3 hours (worth RM87)
• 20 minutes of FREE Consultation service (worth RM497)
• 7 days of FREE Preview of your Ad Design (worth RM257)
• 3 copies of FREE Latest Edition of City Ad (worth RM987) 
  Get all the above for yourself, a total worth of RM1828, by only taking one action!

Call this HOTLINE NUMBER now:

016-246 4224