Early To Bed, Early To Rise; Work Hard And Advertise

When being interview about

How To Become Successful In Businesses,

Benjamin Franklin, one of the United States' Founding Hero said,

"Early to bed, early do rise.

Work hard and Advertise."

What do you think about that?

A successful person has lots of stamina in his business,

because he is early to bed.

He has plenty of time to accomplish his dreams and plans,

because he is early to rise.

He regards hardwork as the means to achieve greatness,

so he works hard.

He understands that without advertisement,

nobody will ever know what on earth are you able to offer.

So he advertises.

Do you want to be successful?

If you are a business owner in Malaysia, especially in the Klang Valley,

And if you would like to know more about

How To Advertise Your Business
50% More Effectively,

Please call this HOTLINE NUMBER:

016-246 4224

 

By Calling This HOTLINE NUMBER, You Will Get:

• 1 Exclusive VVIP Visitation within 1-3 hours (worth RM87)
• 20 minutes of FREE Consultation service (worth RM497)
• 7 days of FREE Preview of your Ad Design (worth RM257)
• 3 copies of FREE Latest Edition of City Ad (worth RM987) 
  Get all the above for yourself, a total worth of RM1828, by only taking one action!

Call this HOTLINE NUMBER now:

016-246 4224

Nothing Changes If Nothing Changes

Imagine that you are running an advertisement for few consecutive weeks or months and you think that your advertisement is so called the best advertisement and you have not made any change at all.

Do you think that you will receive different responses from the viewers in the few different weeks?

The answer is a very obvious "NO".

Nothing Changes If Nothing Changes.

This is true in your life, in your growth path, in your career, in your marriage, in your business, in your everything.

Nothing Changes If Nothing Changes.

If you want to have a change of something, do something to change something.

Nothing Changes If Nothing Changes.

Change Something, And You Will Change Everything.

Review your advertisements. Check if they have been too conformed and monotonous instead of creative and attractive. Customers like changes. They like NEW things. They like NEW Designs. They like NEW Promotions.

Nothing Changes If Nothing Changes.

Change.   Change.   Change.

If you are a business owner in Malaysia, especially in the Klang Valley,

And if you would like to know more about

How To Advertise Your Business
50% More Effectively,

Please call this HOTLINE NUMBER:

016-246 4224

 

By Calling This HOTLINE NUMBER, You Will Get:

• 1 Exclusive VVIP Visitation within 1-3 hours (worth RM87)
• 20 minutes of FREE Consultation service (worth RM497)
• 7 days of FREE Preview of your Ad Design (worth RM257)
• 3 copies of FREE Latest Edition of City Ad (worth RM987) 
  Get all the above for yourself, a total worth of RM1828, by only taking one action!

Call this HOTLINE NUMBER now:

016-246 4224

Exclusive For Advertisers

If you are a business owner in Malaysia, especially in the Klang Valley,

And if you would like to know more about

How To Advertise Your Business
50% More Effectively,

Please call this HOTLINE NUMBER:

016-246 4224

 

By Calling This HOTLINE NUMBER, You Will Get:

• 1 Exclusive VVIP Visitation within 1-3 hours (worth RM87)
• 20 minutes of FREE Consultation service (worth RM497)
• 7 days of FREE Preview of your Ad Design (worth RM257)
• 3 copies of FREE Latest Edition of City Ad (worth RM987) 
  Get all the above for yourself, a total worth of RM1828, by only taking one action!

Call this HOTLINE NUMBER now:

016-246 4224

Advertise with Numbers, Not Adjectives

Have you ever come across advertisement claims like these below:

- Product A is more effective than Product B

- Brand X is less costly than Brand Y

- Our center is superior in quality and better in service

- Our services are the fastest in town and cheapest in price

- ...... . .. . . . .. ..

What do the above claims have in common?
After a prospect reads the above claims, he knows NOTHING about the company, the product, the center or its services. What do "more" and "less" mean? What do "superior" and "better" mean? NOTHING. Is "more" 5 or 50? Is "better" 1% better or 99% better?

Customers are not "informed" by adjectives.

Customers know nothing after reading "Product A cleans up the dirt faster than other products." Faster? How much faster? One Day? One Hour? One Minute? One Second? One Milisecond? Instead of claiming "Product A cleans up the dirt faster than other products", it is better to claim "Product A cleans up the dirt 3 times faster than other products", or "Product A cleans up the dirt in 30 seconds, 50% faster than other products."

Advertise with NUMBERS, not adjectives.

Collect some samples of advertisements around you. Study them and check if there are too many adjectives and too few numbers. If so, you are looking at an advertisement that do not communicate clearly and cannot sell well.

The numbers could be your service period, your dollarized value of product, your benefits, your product warranty period, your limited time offer, your number of products offered, your etc... etc...

And take note, when you advertise the numbers, always use the numerical number as in 7, 50, 297 instead of using words like seven, fifty, two hundred ninety seven. Customers read numericals and process them faster than words.

If you are a business owner in Malaysia, especially in the Klang Valley,

And if you would like to know more about

How To Advertise Your Business 50% More Effectively,

Please call this HOTLINE NUMBER:

016-246 4224

 

By Calling This HOTLINE NUMBER, You Will Get:

• 1 Exclusive VVIP Visitation within 1-3 hours (worth RM87)
• 20 minutes of FREE Consultation service (worth RM497)
• 7 days of FREE Preview of your Ad Design (worth RM257)
• 3 copies of FREE Latest Edition of City Ad (worth RM987) 
  Get all the above for yourself, a total worth of RM1828, by only taking one action!

Call this HOTLINE NUMBER now:

016-246 4224

What are people looking for in an Advertisement

Have you been running advertisements in the past few months?

Have you ever thought of this :

What are people REALLY looking for in an Advertisement?

I mean, what are they R-E-A-L-L-Y looking for?

Is it Creativity of expression?

Is it Powerful New Features of a product?

Or is it what?

Well, to be frank and honest,

Customers DO NOT bother about the creativity of expression or the features of the products advertised. 

Customers are too busy to stay put attention to appreciate the creativity.

And they are even busier to read about the Features of the products.

 

What customers are really looking for in an advertisement,

is called........B E N E F I T S

Customers don't care about any other thing. The only thing they are concerned is,

What good does the thing advertised do to me?

What's the benefit of the product?

What can I get out of the product?

Look at it this way.

When a customer looks at a shampoo advertisement, he/she will NOT bother about the chemical formulation nor the bottle design (features) of the shampoo. He/She will only be interested to know if the shampoo will help to clear dandruff, or restore silky smoothness, or reduce hair fall, or any other benefit that he/she may get from the product. Can you see it?

Another example.

When a customer looks at a health supplement product advertisement, he/she will not be overwhelmed by the scientific researches or even sophisticated technologies employed in the development of the product. He/she will not care about the awards received or even the famous stars being the spokesperson. He/she will only buy the benefits he/she get from the product. If she is looking for a good health supplement to fight osteoporosis and the product promises to provide that benefit, she will buy it. If he is looking for a product to build muscles, and find that the product does exactly that, he will make the purchase. Simple as that.

Reversely, if the product advertised do not promise the benefit that the customer is looking for or desire to get, do you think that the spokesperson will persuade him to buy? Or do you think that the cute bottle design will make him draw out his money to make the purchase? NO, Absolutely NO.

Customers don't buy products.

They buy the Benefits they get from the Products.



So, if you are ever going to place any advertisement,

Advertise the BENEFITS.

If you are a business owner in Malaysia, especially in the Klang Valley,

And if you would like to know more about

How To Advertise Your Business More Effectively,

Please call this HOTLINE NUMBER:

016-246 4224

 

By Calling This HOTLINE NUMBER, You Will Get:

• 1 Exclusive VVIP Visitation within 1-3 hours (worth RM87)
• 20 minutes of FREE Consultation service (worth RM497)
• 7 days of FREE Preview of your Ad Design (worth RM257)
• 3 copies of FREE Latest Edition of City Ad (worth RM987) 
  Get all the above for yourself, a total worth of RM1828, by only taking one action!

Call this HOTLINE NUMBER now:

016-246 4224

Famous Quotes - Part 4

Peter Nivio Zarlenga
In our factory, we make lipstick. In our advertising, we sell hope.

在我们的工厂里，我们生产唇膏。在我们的广告里，我们售卖盼望。

Calvin Coolidge
Mass demand has been created almost entirely through the development of advertising.

市场上对某样货物的“广大需求”，是通过正确和有效的广告活动促成的。

William Bernbach

The most powerful element in advertising is the truth.

广告里最有力的武器，就是真理与实情。

Famous Quotes - Part 3

Jef I. Richards
Advertising is totally unnecessary. Unless you hope to make money.

广告不是必要的；除非你想要赚大钱。

Leo Burnett

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

好的广告不只是传达资讯而已；它会穿透群众的思想、激发梦想和强化信念。

William Bernbach

In advertising not to be different is virtually suicidal.

在广告里，墨守成规、一成不变等于是自杀！创新吧！

Famous Quotes - Part 2

Morris Hite
Merchandising moves goods toward people; Advertising moves people toward goods.

推销活动是把产品推向顾客；广告是把顾客引来购买产品。

 

Leo Burnett

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

广告就是在告诉人们，“我们有什么？我们能够为你做什么？你可以怎样得到它？”

Stanislaw Lec

Telling lies does not work in advertising. 谎言在广告里是行不通的。

Famous Quotes - Part 1

The Father of Advertising, David Ogilvy said this:
"Never stop testing, and your advertising will never stop improving."

要不断地尝试，这样你的广告才会不断地进步。

James Cash Penney

Courteous treatment will make a customer a

Walking Advertisement. 你的顾客将会是你“活生生的广告”！好好对待你的顾客！

Brian Koslow

There is no advertisement as powerful as a positive reputation traveling fast.

拥有一个好名声，就是最好的广告！建立你的声誉吧！
 
William Bernbach

Advertising doesn't create a product advantage. It can only convey it.

广告不会创造产品的优势；它只是把产品的优势传达给消费者。

Advertisement -> Business

No Advertisement, No business.

Little Advertisement, Little Business.

Much Advertisement, Much Business.

Great Advertisement, Great Business.

Smart Advertisement, Smart Business.

Successful Advertisement, Successful Business.

How much do you agree to this?

The Main Purpose Of Advertising

Have you ever thought of what is the main purpose of advertising?

Why are companies after companies, no matter big or small, keep on advertising through various channels? Look at the newspapers, TV Channels, Flyers, Brochures, Internet spaces, billboards, everywhere............ You see advertisements after advertisements............... You see various companies running different advertisements............. You see the same company running defferent advertisements...............

Well, let's just be very straight forward. Cut the crap about advertising for brand awareness, for branding, bla bla bla........

In one line,
The Main Purpose Of Advertising Is To Get Customers To Buy In Order To Increase Sales. Period.

What is the benefit of brand recognition if it doesn't lead to purchase of the products of the brand? What good does it do to the brand owner if the advertisements it runs only make people "aware" of its brand but do not spend their money to actually buy it?

So?

The Main Purpose Of Advertising Is To Get Customers To Buy In Order To Increase Sales.

Always run advertisements that generate sales. That's the purpose of advertisements. That's the very original intention of running any advertisement at all.

Run Advertisements That Sell.

If you don't know how to go about, stay tuned to this blog or you may call the HOTLINE NUMBER to find out more.

016-246 4224

By Calling This HOTLINE NUMBER, You Will Get:

Ø 1 Exclusive VVIP Visitation within 1-3 hours (worth RM87)

Ø 20 minutes of FREE Consultation service (worth RM497)

Ø 7 days of FREE Preview of your Ad Design (worth RM257)

Ø 3 copies of FREE Latest Edition of City Ad (worth RM987)

Be Different in Your Ad

In Advertisements,

Not To Be Different Is Suicide.

If your Ad appears to be like "just another Ad",

Then Your Ad will NOT stand out as an Ad.

So, If you would like to STAND OUT,

Be DIFFERENT.

Period.

Run Advertisements That Differ.

If you are a business owner in Malaysia, especially in the Klang Valley, and if you don't know how to go about to run advertisements that differ from others, stay tuned to this blog or you may call the HOTLINE NUMBER to find out more.

016-246 4224

 

By Calling This HOTLINE NUMBER, You Will Get:

Ø 1 Exclusive VVIP Visitation within 1-3 hours (worth RM87)

Ø 20 minutes of FREE Consultation service (worth RM497)

Ø 7 days of FREE Preview of your Ad Design (worth RM257)

Ø 3 copies of FREE Latest Edition of City Ad (worth RM987)

The Worst Advertisement

Have you ever thought of this?

"What Is The WORST Advertisement?"

Well, for one who is running a business, doing advertisement is good and supposed-to-do thing in order to attract customers. Many a time, we think of how to organize an advertising campaign that is great and profit bearing.

But, What Is The Worst Advertisement?

When an advertisement is a bad advertisement, it is not going to work out to build your business, no matter how much money you have spent in creating and running that advertisement. If it is a bad advertisement, you will only be losing money and suffering the losses.

So, What Is The Worst Advertisement?

You can settle down to one answer. 
It doesn't matter how creative an advertisement is. 
It doesn't matter how sophisticated an advertisement is.
It doesn't even matter how much money have you spent in that advertisement.

The WORST Advertisement Is The Advertisement That Never Sells The Thing

It Advertised. Period.

All the time spent in crafting the creativity, and all the money poured into creating the advertisement is nothing more than wastes thrown into the rubbish bin, IF the advertisement never sells the thing it advertised. Nothing more, nothing less.

So, Do Not Let Your Advertisement Be The Worst Advertisement.

Run Advertisements That Sell.

If you don't know how to go about, stay tuned to this blog or you may call the HOTLINE NUMBER to find out more.

016-246 4224

By Calling This HOTLINE NUMBER, You Will Get:

Ø 1 Exclusive VVIP Visitation within 1-3 hours (worth RM87)

Ø 20 minutes of FREE Consultation service (worth RM497)

Ø 7 days of FREE Preview of your Ad Design (worth RM257)

Ø 3 copies of FREE Latest Edition of City Ad (worth RM987)

A-D-V-E-R-T-I-S-E-M-E-N-T

What MUST You Have In Your Advertisement

When it comes to Advertising, you must be certain that your advertisement contains the following elements:

A - Attraction
The power to catch the eyes and ears of your prospects to pay attention to your ad. Any ad that is not attractive will just be passed by and not noticed. If you have paid for the ad, sorry to say that you have just wasted your money.

D - Dedication
The focus must be sharp and dedicated, not vague and unclear. Not everybody is your target audience. Identify your target audience and aim your ad only at them. They are 80% more likely to convert. Never throw a net that tries to catch all the fish in the ocean. Get it?

V - Visitor-Friendliness
Whatever ad you run, make sure people can make access to you easily. So, make sure your contact information is clear and updated. If it is a website, make sure it is appealing. Never make it hard for a prospect to contact you, if you want them to contact you.

E - Empathy
The better you can relate to your prospect, the better you are able to speak his language and thus get his attention. If you intend to sell to a professional, present your ad as a professional. If you intend to sell to a mother of 3 kids, present your ad as talking to a mother of 3 kids.

R - Reality
Honesty is still the best policy. Never advertise anything that is a lie. People will not buy anything from a lying salesperson/company. Maybe you can shout your voice a little louder, but never exagerate beyond the truth.

T - Time-Consciousness
As much as possible, put a time constrain to your promotion in your ad. Channel the traffic into buying your offer during that certain time frame. Consider McDonalds' McValue Lunch, from 12pm-3pm ONLY; or a store's megasale from 12th-18th of the month ONLY. Communicate that urgency and people will come in. 

I - Information
The content of your ad must be appealing and relevant to your target audience. People who are looking for the information must get the information before they will convert through your ad.

S - Sensitivity
The ad you are running must be sensitive to its media used, time appearing, target audience, overall market, and etc. The more sensitive you are, the better you will be able to capture the moments and seize the opportunities that surface.

E - Enthusiasm
Always be enthusiastic in your advertising approach to prospects. People get excited when they are being enthusiastically approached. Customers rather respond to a warm-hearted enthusiastic welcome, than closed-hand "take it or leave it" attitude. Be excited in your ad. 

M - Memorability
Your Ad must be memorable and people must be able to recap your ad even after a period of time. The longer you stay in the mind of the prospect, the more chance you have to convert him into your customer.

E - Entertainment
A good joke will bring laughter and a laughter will bring happiness. A happy person is much more likely to stay a little longer in your ad. Convey that happiness through your ad to your prospect.

N - Never Neutral
An ad is purposed to sell. It must sell. In order to sell, you must never be neutral. You must take a stand. State your proposition. You've got to take a stand. Never convey the feeling of "it's ok if you do not buy from me". Instead, let the qualified prospect knows the consequences of not buying from you. Let him know that "It's NOT OK if he does not buy from you". There is no Mr. Nice Guy sitting on the fence in advertising. Don't try to be one. 

T - "The Catch"
As much as possible, present a "catch" for the prospect who is reading that ad. It's just like a bait that is used to lure a fish or a piece of cheese that is used to catch a rat. Offer something that is irresistable or something that is for limited time only. You will be surprised by the fish that you might catch on that hook.

So, as long as your ad is enriched and fine-tuned by the above mentioned elements, you can rest assured that your ad will bring you good returns.

If you run a business in Malaysia, especially in the Klang Valley,

And if you would like to talk to an Advertising Consultant about

How To Run An Advertisement That Brings Results,

You must call the HOTLINE NUMBER :

016-246 4224

 

By Calling This HOTLINE NUMBER, You Will Get:

Ø 1 Exclusive VVIP Visitation within 1-3 hours (worth RM87)

Ø 20 minutes of FREE Consultation service (worth RM497)

Ø 7 days of FREE Preview of your Ad Design (worth RM257)

Ø 3 copies of FREE Latest Edition of City Ad Monthly Advertising Magazine (worth RM987)

 

A total worth of RM1828 of products + services! 

Given to You FREE!!

Only one action to take!

Wait NO MORE!!! 

 

Call the HOTLINE NUMBER:

016-246 4224